Archive for the Assignments Category


Posted in Assignments on April 19, 2009 by icetrey

So… Another assignment on Twitter! 

But you know what!?… I enjoy Twitter,  so this assignment was a piece of cake! lol

Here goes nothing…

1. You can follow me @icetrey10

2. When I first started with Twitter, I thought it would end up being a complete waste of time.  I had never heard of Twitter until Mrs. Nixon, my PR teacher, told us about it.  I first used it because I had to for an assignment, but that changed quickly.  I enjoy Twitter. In fact, I really enjoy Twitter.  My experience with Twitter has changed so much because of this.  I often spend atleast an hour on Twitter, and only on Twitter.  I have made so many friends through this social network, as well as met many people who can help me get to where I want to be on my career path.  I definitely have benefited from the Twitter-Nation!

3. The biggest surprise about Twitter was the fact that it seems like EVERYONE is on Twitter!  When I first signed up, I didn’t pay much attention to who was on Twitter…but when I started to pay attention, I was amazed in who was actually using this social tool!

4. At this point, I think I know just about everything with Twitter.  It took me a while to get the hang of it, but I think I got it down.  If I had to name one thing that I’d still like to know, it would have to be is there an easier way to find people on Twitter than has similar interests with me?

5. Instead of PR Professionals, I think it is more fitting for me to suggest 3 professionals in the music and entertainment industries. The first person would have to be @DJTeknikz. DJ Teknikz is an industry DJ (not to be confused with a general club or mixtape DJ) who works closely with alot of established artists within the Hip-Hop genre.  Still he is very open to new ideas and working with people who are not all-the-way established just yet. The next person would have to be @StuLittle. “Stuart Little” is the producer of HOT 107.9’s “Durrty Show,” which is the #1 Radio show in Atlanta from 6:00 PM – 10:00 PM. He knows ALOT of people and get this…he is around the same age as a general college student! Next, I would have to suggest following @trakatiksmusic. This Twitter account belongs to Rell AKA Trak Atik #1.  He is a hot up and coming producer/engineer who happened to graduate from GA Southern.  The last person I would suggest following would have to be @HOT1079ET. ET is one half of The Durrty Boyz and host of “The Durrty Show” on HOT 107.9.  He is also signed as a recording artist to So Icey Entertainment.


My Interview With a PR Professional

Posted in Assignments on April 8, 2009 by icetrey

As a major assignment for my Intro to Public Relations course, I had to interview a PR Professional. I first attempted to interview Patrick Afeku, a GA Southern Graduate who had a job offer from a major PR firm before he even took his last exam, but I found out that he ventured away from the PR field.  Instead, he connected me with Britney Peyton, another GA southern graduate who works for A. Brown-Olmstead Associates in Atlanta, GA.

Britney Peyton

Britney Peyton

 1. What’s a typical week like? (If no week is typical, then what was last week like?)

  • A typical week usually begins with my colleagues and I catching up on weekend news, emails, social media sites, phone calls, etc.  I will then look at my calendar for the week, review the items I have on my plate and get to work.  This usually means I’m touching base with clients, searching for media queries and coverage, as well as creating new material to circulate to a number of media outlets.  I’m usually focusing on two releases and an op-ed piece in a week.  No week is the same as the last however. 
    Typically, I do perform some of the same tasks such as searching for and pitching to industry publications for clients, attend several meetings, coalesce with my president and CEO about new business prospects.   This means I am writing proposals and corresponding with prospective clients daily. I also attend and/or plan at least two events a week where I coordinate with media and photographers, handle logistics, and prepare event materials.
    A large amount of my time throughout the week is spent online.  Whether I am tweeting, facebooking, reading blogs, feeds, and hard news sites, I am constantly updating myself on fresh content to see where the agency and clients fit in.  I also spend a good amount of time coordinating speaking opportunities for clients. 

2. Can you tell me about a project you worked on that you are especially proud of?

  • In August 2008, my firm planned an luncheon event with the Democratic Women of Georgia in Denver for the Democratic National Convention, “Celebrating Democratic Women”.  Planning an event, especially out of the state is challenging, but it was a great experience.  I handled outreach to elected officials and dignitaries, sponsorships, media, and several other logistics.  The event was very well received and covered.  Speakers and honorees included Rosalynn Carter, Mayor Shirley Franklin, Jane Kidd, Dorothy Height, Bernice King, Leticia Van de Putte, Xernona Clayton, Evelyn Lowery, and so many other influential men and women.

(NOTE: The Picture above is from this event)

3. How important is writing in your career?

  • Very important.  I would say I am communicating through writing for the majority of each day.  Whether it be something as simple as preparing meeting summaries or email blasts, I am writing material throughout the entire day.  Writing is an integral part of public relations.  It is important to come across as a professional who not only creates favorable material on behalf of clients, but one that is thorough in few words, grammatically correct and tactful.  It sounds silly, but grammar and sentence construction are very important.  To sum it up, everything is pretty much written, emails, letters, online content, reports, releases, etc., everything.

4. What three tips would you offer someone just starting out in PR?

  • Strong writing and communication skills are a must.
  • Know what your interests are what kinds of clients you would like to take on.  You have to have a plan when it comes to planning for client activity.
  • Be prepared to network and constantly make contacts.  Relationships are very important.
  • And a fourth, become a news junkie.  You will have to be in the know, always.

5. What do you do to keep current in the PR industry?

  • Keep up with trends in media and technology.  Now that so many media outlets such as newspapers are folding, its important to know what is going on to best figure out how you can best position clients and campaigns as well as where you can nurture new and existing relationships.  I do a lot of reading and keep myself abreast with the latest trends through sites such as PRSA, Profnet and mostly any hard news sites.

6. Did your education prepare you for working in PR? How? 

  • It did in terms of planning and being an efficient communicator and writer, yes.  However, I do think that many agencies and larger firms have their own method of performing public relations activities.  Classroom experience is a must, but several internships, PRSSA, workshops, volunteering, and work experience overall has prepared me most for public relations.

7. What do you wish you would have known before starting your career in PR?

  • I wish I had known that I probably should have been interning, volunteering and fostering relationships from the time I graduated high school.  Probably before then.  Public relations is such a competitive field today.  Executives and people in general want to know that you are a opinion leader, someone who is well learned, well versed, efficient, and is constantly producing.

8. When your company is hiring for an entry-level PR position, what makes a candidate stand out?

  • Experience in an agency or firm setting, or even a public relations degree will not always get you the job.  Someone who has a strong portfolio and work ethic is a stand out candidate.  Existing contacts is also a plus.


Ms. Peyton and I had a very effective interview, which really opened my eyes to the PR World.  I definitely would like to thank her for her insight, as well as my teacher for having us do this. Who says school doesn’t help ?!?

Until next time…

~ IceTrey

~ Selfish Entertainment, LLC.


Posted in Assignments on March 30, 2009 by icetrey

So… when Mrs. Nixon cancelled class one day, she sent us a video entitled “Tribes” by Seth Gordin, an author and public speaker who is devoted to getting voice to the world.  In fact, one of the many books Mr. Gordin wrote is entitled “Tribes” and can be purchased online at AMAZON.COM 

After watching the video on YOU TUBE, I found several points that were not only interesting, but also useful to relate to our Intro to Public Relations course. It’s interesting to think of a blog as a “Tribe” because I have never really thought of it like that before. He also discussed the several uses of a Blog:

  • A means to share your personal feelings and interests.
  • A outlet to network professionally and/or personally. 

Mr. Gordin also gave several good examples of how people can becomes connected via Blogs, including how sports fans can come together and cheer for their favorite teams together. 

One thing that really surprised me is that if Mr. Gordin put alot of emphasis on Blogs.  Honestly, if he didnt give it as much emphasis as he did, he might have lost me! lol  But because he did spend as much time talking about Blogs as he did, he kept my attention and I ultimately enjoyed this video.

My favorite part had to be when he explains about how it is not easy being a leader for fear of failure, but no one gets anywhere without risks.  I feel like this is a statement in which I have lived by for the past few years of my life.

When interviewing…

Posted in Assignments on March 1, 2009 by icetrey

Here are my TOP TEN things to do when interviewing for a job:

(Before the interview, during the interview, and after the interview)

  • Give yourself a professional appeal.  Dress professionally, act professionally, and please be on time.
  • RELAX!!!  This is very important.  If you are not relaxed, you will show that you may not be able to work under pressure.
  • Have a prepared resume ready at all times.
  • Pay attention to your body language… because the person interviewing you will be.
  • Send thank you letters to the people that interviewed you.  This always is a good follow up tool that will keep you in the mind’s of the person that interviewed you.
  •  Turn off your cell phones, beepers, etc. BEFORE getting out of your car.
  •  Always ask questions.  This shows interest in the company as well as the job.  It also shows initiative.
  • Eye contact…always try to keep eye contact with the person interviewing you.  This shows that you are serious and not afraid to look straight into their eyes.
  • Take the time to find out as much information on the company your applying for BEFORE your interview.  This also shows interest in the company, as well as preperation.
  • Shake the hands of those interviewing you BEFORE and AFTER your interview.

What do you think?!?  Let me know…

Wag The Dawg (Now you know Im a GA Boy! LOL)

Posted in Assignments on February 14, 2009 by icetrey


Wag The Dog

Wag The Dog


So one lucky day I walked into my PRCA 2330 Intro To Public Relations class and was pleased to find out that we would be watching a movie (Wag To Dog) over the next 2 days of class!  Now anyone who has ever been in college knows that “movie days” are almost unheard of, so I knew I there had to be a catch.  


Here’s that catch… The Assignment!


  • After watching the movie, “Wag The Dog,” it is hard to even say that they have any ethics or values.  They definitely had a Selfish mentality.  But going along with the assignment, if I had to choose one of the three values discussed in Ch. 3, I’d have to say absolute, and only because they would make decisions, regardless of the possible outcomes and consequences.
  • According to the PRSA Code of Ethics, the PR practitioner just about breaks all of them.  He definitely was a lier and could care less if the public knew the truth or not.  
  • When thinking about why the title of this movie is “Wag The Dog,” I couldn’t help but think of the relationship between the PR Practitioner and the President.  In this case, the PR Practitioner is definitely wagging the tail of the president, who I believe represents the dog in this phrase.
  • I do not believe that this specific PR Practitioner gives us an accurate stereotype of a true PR Practitioner; and if he does, it is a negative one.  He was very unethical and a cruel person in general.


Now… back to the good stuff! LOL  I enjoyed the movie, the acting was great, and who doesn’t enjoy “Movie Days” in college ?!?


Until Net Time…

~ IceTrey

~ Selfish Entertainment, LLC.

My First Week with Twitter…!

Posted in Assignments on February 1, 2009 by icetrey

When I first started my PRCA 2330 Intro To Public Relations class, I remember hearing my teacher, Mrs. Barbara Nixon, tell us of the new social phenomenon…TWITTER!  She assured us it would be the next big thing, but after giving it a look, I just wasn’t sure.  It seemed too simple and too basic to have any sort or real effect on today’s society.  I quickly found out that she was right, and I was wrong!  Within hours or creating my TWITTER account, I started receiving email after email informing me of different people following me on Twitter.  Before I knew it, I was being followed by old classmates, current classmates, friends, family, and even a few celebrities.  It was then that I knew that TWITTER really was the next big thing. But wait, how does it work…? 

So as I actually began using my TWITTER account and started updating the world with what’s going on in my life, I quickly found a resemblance to another very popular social network…Facebook!  You see, maybe about a year ago the good people over at Facebook created the ever-so-popular “Status” feature.  This was a simple feature that allowed Facebook users to simply inform the rest of the Facebook community of their current status, state of mind, or simply what’s on their mind.  In my opinion…TWITTER is a glorified and more involved “Status” Feature, with non of the other non-sense to go along with it.

But anyway, I had a very enjoyable week with Twitter.  After I began following several friends within the music industry, I found out about certain video shoots, industry news, and new records that I’m not sure I would have been informed even up to this point.  I also began following a few radio stations within Atlanta, even a few radio personalities.  I quickly found out about various concerts, events, and even something as useful as the current weather in Atlanta.  With my increasing interest in the music and entertainment industries, I have definitely found another tool to put to use!  

Oh, and before I forget… FOLLOW ME ON TWITTER!!!

~ IceTrey

~ Selfish Entertainment, LLC.