Chapter 9 Notes

Here are a few key points I picked out while reading chapter nine:

Chapter nine discusses Public Opinion and Persuassion.

Public Opinion is defined as opinions on controversial issues that one can express in public without isolating oneself.

 

Key Points:

Public opinion is hard to measure.  This is because the public almost never has a unanimous opinion. 

 

Publics react strongly to events.

 

Public discussion leads to better public opinion. 

 

Clear persuasive communication is crucial

 

It is crucial to know who your audience is and what they are about.