Chapter 4 Reading Notes

Chapter 4 discusses the various types of Public Relations departments and firms.  In most companies and organizations, there is no specific PR department,  but instead, we are referred to as a form of communcations.  Before we go any further, I just want to make sure everyone understands that this does NOT mean that these companies don’t deal with public relations.  It just means that there is no specific department dealing with it. 

  • When job searching, please remeber this…DON’T skip over a job opportunity just because the company has no specific PR department!!!

Going further, sometimes a company might not even have specific employess dealing with their PR.  In many situations, PR firms are hired by different clients or organizations.  This allows the firms to be very specific in how, when, and where they work.  It also helps them determine how much they can charge.


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