Archive for April, 2009

A Terrible Crime at UGA

Posted in Uncategorized on April 30, 2009 by icetrey

arch1-lookingdowntownf240x295I just wanted to take this time to say how shocked and disgusted I was to hear about the incidents that took place at the University of Georgia some days ago.  When I heard that there was a triple murder, I couldn’t believe it… but when I got word that the main suspect was a teacher at the institute, I didn’t know what to think.  I very well could have been in Athens going to school right now, and it took me a while to accept GA Southern as my academic home.  But after hearing this, my whole mindset has changed about the school.  Now don’t get me wrong, I am still a big UGA fan and always will be.  But just thinking about the crimes that took place in Athens, along with the fact that the suspect is still on the run, is crazy.  I hope the authorities find this teacher, and I hope the school does everything in its powers to further ensure the safety of its students.


Chapter 14 Notes

Posted in Reading Notes on April 30, 2009 by icetrey

Chapter 14 discusses news releases and things of that nature.  Here is what I found to be important:


What is a News Release?

  • Simple document whose main purpose is the dissemination of information to mass media such as newspapers, broadcast stations, and magazines.


Here are a few questions that should be answered in a news release:

  • What is the key message?
  • Who is the primary audience for the release?
  • What does the target audience gain from the product or service?
  • What objective does the release serve?


Here are the 3 reasons for using the inverted pyramid structure in a news release:

– If the editor doesn’t find anything interesting in the first 3 or 4 lines, it won’t be used.

– Editors cut stories from the bottom.

– Readers don’t always read the full story.


What are Media Alerts?

  • Memos used to let the media know about an interview opportunity with a visiting expert or alert them that a local person will be featured on a network t.v. program.


What is a Fact Sheet?

  • A document distributed to the media as part of a media kit or with a news release to give additional background information about the product, person or event.


Media Kits

  • Prepared for major events and new product launches. 


Here are the basic elements of a media kit:

  • The main news release
  • A news feature about the development of the product
  • Fact sheets on the product
  • Background information
  • Photos and drawings with captions
  • Biographical material on the spokesperson
  • Basic brochures

Pitch Letters

  • A short letter or note to the editor that tries to grab their attention. 


Posted in Uncategorized on April 30, 2009 by icetrey

comments_imageHere are the links to 7 Comments I’ve made on other’s Blogs:



Posted in Uncategorized on April 30, 2009 by icetrey

Yes…I waited until the last minute to post all of my chapter notes!  They key word there is POST!  I already had several chapter notes prepared before ariving at the library tonight, but I will admint that I had to put together a few tonight. The moral of the story is to gradually take care of business, rather than putting it off and accepting a few all-nighters in the library!

Chapter 11 Notes

Posted in Reading Notes on April 30, 2009 by icetrey

Chapter 11 discussed how to reach a multicultural audience.  Here are a few things I pulled out of this chapter:

  • It is essential to figure out exactly who your target audience is.  Once we figure this out, we then must do our research on them. Understand what they do and do not believe in.  Also, understand what type of people your target audience will follow, and act wisely.


  • It is very important to have a spokesperson, or “face of the brand/product” that can directly relate and appeal to your target audience.  A spokesperson can help and hurt you tremendously.


Here are the top 3 minority groups:

  1. Hispanics
  2. African-Americans
  3. Asian Americans


Here is a list of emerging audiences in today’s society:

  1. Catholic and Evangelical Groups
  2. The Gay/Lesbian Community
  3. The Disability Community
  4. Women

Chapter 9 Notes

Posted in Reading Notes on April 30, 2009 by icetrey

Here are a few key points I picked out while reading chapter nine:

Chapter nine discusses Public Opinion and Persuassion.

Public Opinion is defined as opinions on controversial issues that one can express in public without isolating oneself.


Key Points:

  • Public opinion is hard to measure.  This is because the public almost never has a unanimous opinion. 

  • Publics react strongly to events.

  • Public discussion leads to better public opinion. 

  • Clear persuasive communication is crucial

  • It is crucial to know who your audience is and what they are about. 
  • Chapter 8 Notes

    Posted in Reading Notes on April 30, 2009 by icetrey

    Chapter 8 describes the evaluation process.  Here are a few notes I put together while reading the chapter:


    Evaluation is the 4th step in the PR process. (RACE)

    The purpose of an evaluation is to measure data, stats, and other forms of results; then relate them to our objectives.

     Here are the most widely used methods for evaluating pubic relations efforts:

    1. Measurement of production
    2. Message exposure
    3. Audience awareness
    4. Audience attitudes
    5. Audience action

    Many times, a PR practitioner will use a combination of methods to evaluate a program. 


    There are four types of ways to measure supplemantal activities:

    • Communication Audits
    • Pilot Tests
    • Meeting and Event Attendance
    • Newsletter readership